To commemorate and celebrate the National Park Centennial, the Outdoor Foundation and Outdoor Industry Association have launched a major campaign that is galvanizing the outdoor industry as well as other sectors and the public in a collective effort to fund local projects that connect young people with parks.

A centerpiece of the campaign will support the ‘Every Kid in a Park’ initiative, which was announced by the White House this year and has the goal of providing an opportunity for every 4th grade student in the country to visit a National Park or one of 2,000 federally managed lands and waters nationwide.

The Foundation and Association’s campaign goal is to connect at least 100,000 kids with meaningful park experiences – leading to ongoing outdoor activities and ultimately a nation of outdoor enthusiasts.

The Need

While on average it only costs $10 per student to visit a National Park or other federal public lands, many schools don’t have the financial resources to ensure that every 4th grader has a valuable park experience.

The Solution

Working with a range of partners, the Outdoor Foundation and Outdoor Industry Association want to make it easy for anyone to give any amount and help get a 4th grade student, a 4th grade class or even an entire school of 4th graders to a park.

The campaign’s online ‘marketplace’ platform is the destination that connects funders from the outdoor industry and other sectors with specific park experience projects. Created by schools or their nonprofit partners, the online project profiles includes photographs, park experience descriptions, park location, number of youth reached and fundraising goal. With a few clicks, funders can give $10 or $100,000 to the project(s) that most inspires them.

When a project reaches its funding objective, the Outdoor Foundation will release the funds to the school or nonprofit partner -- connecting a nation of 4th graders with valuable park experiences.

Leveraging its grant-making and management experience, the Outdoor Foundation ensures that the school or nonprofit partner is a qualified organization and able to deliver the park experience, award raised funds and share project success stories with funders.

In addition to the ‘Every Kid in a Park’ 4th grade focus, the campaign will feature and support larger ‘signature programs’ that connect young people of all ages, especially those in underserved and urban communities with National Parks. These projects are part of a partnership program between the Outdoor Foundation, National Park Service and its River and Trails Conservation Assistance Program.


Outdoor Industry Association and Outdoor Foundation and its partners will launch the Centennial Campaign with an initial investment of $250,000 – giving school and nonprofit partners a kick start to their fundraising efforts and challenging the outdoor industry and other sectors to join the campaign. 

How It Works :

1.     School and nonprofit partners register and create their campaign profile that describes their project and fundraising need.

2.     Working with Outdoor Industry Association and Outdoor Foundation, partners promote their project by sharing a unique URL with potential funders.

3.     In preparation for the park visit, partners should go to the ‘Every Kid in a Park’ website to learn more about the initiative and download free park passes.

4.     Once the fundraising goal is met, the partner is prompted to submit a few verification documents (i.e. w-9 and letter from participating school) to the Outdoor Foundation.

5.     The Foundation will release funds within 30 days of receiving the information.

6.     Every Kid in a Park becomes a reality!


1.     Only schools and nonprofits are eligible.

2.     The park experience must engage grades K - 8th.

3.     The park experience must happen on public lands.

4.     All funds should be used for direct park experience expenses.


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